More than just a phone maker, Apple is an iconic cultural movement with innovation at its core. So it came as no surprise when it pipped everybody else to the post with the first $1 trillion valuation for a US public company, back in 2018. It’s a tech stock ecosystem giant - offering both services and hardware, and with artificial intelligence (AI) enhancing its revenue streams.
With a loyal customer base and a strong ability to monetise hardware and software, buying Apple shares provide exposure to one of the most profitable companies on the planet. However, its premium valuation and reliance on hardware upgrades remain some fruity areas to keep an eye on.
May 23, 2025: More tariff sabre-rattling... and this time it was specifically EU stocks and Apple that President Trump set his sights on. Trump threatened a 25% levy on Apple if it continues to manufacture iPhones overseas. The impact to Apple's stock price wasn't as cataclysmic as it could have been though, potentially suggesting tariff-panic-fatigue...?
May 17, 2025: The New York Times reported that the Trump administration has concerns over a potential Apple-Alibaba deal to put Alibaba AI on iPhones sold in China. The scrutiny and potential for delays/blockers promted a fall in both companies' stock prices.
May 7, 2025: While testifying in the DoJ case against Alphabet, Apple services chief Eddy Cue said that Apple will be shifting towards AI services from the likes of OpenAI and Perplexity for searches in the Safari browser. (Eddy) Cue a 7%+ downturn in Alphabet's stock price. But Apple also saw a decline in Safari searches in April – the first time that's happened. And given the simbiotic relationship (Google pays Apple billions annually to be the default search engin on iPhones), Apple's stock inevitably declined too, albeit by a less seismic 2%.
April 23, 2025: The European Commision hit Meta Platforms and Apple with €200m and €500m fines respectively, after ruling the tech giants had breached its Digital Markets Act. Apple's App Store was called out for not letting users be told about alternative offers outside of the platform. Meanwhile Meta was called out for not giving users enough choice over how data captured across platforms is tied together under a new "consent or pay" model.
April 12, 2025: US President Donald Trump announced a backdated exemption from crippling tariffs – to be granted to smartphones, computers, semiconductors, solar cells and selected other electronic devices. However uncertainty returned within a matter of days, when a Truth Social post from Trump said that these items were "just moving to a different tariff 'bucket.'"
Find the cheapest way to buy Apple shares with our calculator. Bear in mind that both exchange rates and share prices fluctuate in real time, so the costs estimated here are just a guide (refer to platforms themselves for availability and exact pricing).
Quantity of shares
| Platform | Finder Score | Account fee | Min. initial deposit | Trade cost | Link |
|---|---|---|---|---|---|
|
9
Excellent
|
£0 | $100 | £759.89 |
Go to siteCapital at risk
|
 |
9.1
Excellent
|
£0 | £0 | £761.70 |
Go to siteCapital at risk
|
|
9
Excellent
|
From £0 | £0 | £759.51 |
Go to siteCapital at risk
|
 |
8.8
Great
|
£0 | £0 | £754.46 |
Go to siteCapital at risk
|
|
9.2
Excellent
|
£0 | £0 | £758.00 |
Go to siteCapital at risk
|
 |
8.5
Great
|
£0 (0.45% for funds) | £1 | £773.72 |
Go to siteCapital at risk
|
Full comparison of share dealing platforms
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Rather um, big. In fact, this is how Apple's market cap ($3 trillion) compares to the GDP of countries.
Review technicals and fundamentals to help you determine if now's a good time for you to invest.
View Apple's price performance, share price volatility, historical data and technicals.
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Historical closes compared with the last close of $201.45
| 1 week (2025-06-02) | -0.90% |
|---|---|
| 1 month (2025-05-08) | 1.47% |
| 3 months (2025-03-09) | -11.44% |
| 6 months (2024-12-09) | -18.69% |
| 1 year (2024-06-09) | 4.31% |
| 2 years (2023-06-08) | 11.32% |
| 3 years (2022-06-09) | 46.90% |
| 5 years (2020-06-09) | 128.38% |
"Undoubtedly, an Apple investment 10 years ago would have been more ideal, but there may be more growth ahead. Apple stock has been on a tear for the last decade or so, and it’s unlikely to see such explosive growth anytime soon.
However, the stock has more than doubled since 2020, and many investors probably weren’t predicting that. Apple has excellent products and holds the majority market share for smartphones, allowing it to churn out money. The challenge now will be if it can continue to innovate and create more revolutionary products.
Future growth may be limited if it relies on the iPhone alone. But if Apple can find new and exciting ways to spark our imagination, who knows where the stock’s limit is? "
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Valuing a stock is incredibly difficult, let alone a "Magnificent 7" stock, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Apple P/E ratio, PEG ratio and EBITDA.
Apple's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 31x. In other words, Apple's shares trade at around 31x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of March 2025 (25.37). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
However, Apple's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.
Apple's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.8515. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Apple's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
However, it's sensible to consider Apple's PEG ratio in relation to those of similar companies.
Apple's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $138.9 billion (£102.5 billion).
The EBITDA is a measure of Apple's overall financial performance and is widely used to measure a its profitability.
To put that into context you can compare it against similar companies.
How the M7 stocks are tracking and how to get your own stake. Plus learn exactly how much of the S&P 500 these giants actually account for.
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