How to buy Diageo shares

Diageo PLC (DGE) is a publicly traded alcoholic beverages business based in the UK which employs around 30,100 staff. Diageo is listed on the London Stock Exchange (LSE) and traded in sterling. Its current price of 1,950.00p is 8.1% down on its price a month ago (2,122.00p).

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Fees calculator for buying Diageo shares with popular apps

Find the cheapest way to buy Diageo shares with our calculator. Bear in mind that both exchange rates and share prices fluctuate in real time, so the costs estimated here are just a guide (refer to platforms themselves for availability and exact pricing).

Quantity of shares

Platform	Finder Score	Account fee	Min. initial deposit	Trade cost	Link
	9 Excellent	£0	$100	£1,959.75	Go to siteCapital at risk
	9.1 Excellent	£0	£0	£1,959.75	Go to siteCapital at risk
	9 Excellent	From £0	£0	N/A	Go to siteCapital at risk
	8.8 Great	£0	£0	N/A	Go to siteCapital at risk
	9.2 Excellent	£0	£0	£1,959.75	Go to siteCapital at risk
	8.5 Great	£0 (0.45% for funds)	£1	£1,971.70	Go to siteCapital at risk

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Is it a good time to buy Diageo stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Diageo's price performance, share price volatility, historical data and technicals.

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Frequently asked questions

• Where can I buy Diageo shares in the UK?

  You can buy and sell Diageo shares on the London Stock Exchange. (LSE: DGE) in the UK. If you have access to the European and US stock markets, you can also buy Diageo shares on the New York Stock Exchange and Euronext Dublin.

• Is now a good time to buy or sell Diageo shares?

  Investors will need to consider if today's Diageo share price represents a good long-term bet, based on how the company will fare during the ongoing pandemic and in future. Analysis by Yahoo Finance suggests Diageo may have strong prospects despite the pandemic, but low dividend yield and price-to-earnings ratio.

• What affects the Diageo share price?

  The Diageo share price can be impacted by the company's performance, including revenue, financial forecasts, announcements and market share, s well as wider stock market sentiment and trends. Like many stocks, the Diageo share price dropped in February and March 2020 as a result of the coronavirus stock market crash, before recovering slightly in April. The Diageo share price reached it's all-time high in August 2019, but had previously been on a decade-long upward trend.

• Does Diageo pay dividends?

  • Dividend yield
  • Forward yield

  Dividend yield: 4.07% of stock value

  Forward annual dividend yield: 4.07% of stock value

  Diageo has recently paid out dividends equivalent to 4.07% of its share value annually.

  Diageo has paid out, on average, around 133.63% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 4.07% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 4.07% return on their shares, in the form of dividend payments. In Diageo's case, that would currently equate to about 103.5 per share.

  Diageo's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

  Diageo's dividend yield is perhaps best considered in relation to those of similar companies.

  • Constellation Brands Inc Class A (STZ.US): 2.37% (2.37% forward annual dividend yield)
  • Brown-Forman Corporation (BF-B.US): 3.22% (3.22% forward annual dividend yield)
  • Fortune Brands Home-and-Security (FBHS.US): 1.6% (1.6% forward annual dividend yield)

• What percentage of Diageo is owned by insiders or institutions?

  Currently 0.119% of Diageo shares are held by insiders and 63.133% by institutions.

• When does the fiscal year end for Diageo?

  Diageo's fiscal year ends in June.

• Where is Diageo based?

  Diageo's address is: 16 Great Marlborough Street, London, United Kingdom, W1F 7HS

• Have Diageo's shares ever split?

  Diageo's shares were split on a 864:1000 basis on 1 February 1998. So if you had owned 1000 shares the day before before the split, the next day you'd have owned 864 shares. This wouldn't directly have changed the overall worth of your Diageo shares – just the quantity. However, indirectly, the new 15.7% higher share price could have impacted the market appetite for Diageo shares which in turn could have impacted Diageo's share price.

• How to sell Diageo shares

  It's as easy to sell Diageo as it is to buy! Here's how to sell Diageo shares that you already own.

  1. Open your investment app. If you've got one with desktop access, you can log in online
  2. Go to your portfolio. This should be in the main menu
  3. Find your shares. You may be able to search your portfolio
  4. Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
  5. Sell your Diageo shares. Your investment platform will let you know when your shares are sold

• Can you buy Diageo shares with a debit card?

  Most dealing providers will let you use your debit card to top up your account and buy shares. The main ways are with a debit card, bank transfer or with Apple/Google Pay.

• What's the easiest way to buy Diageo shares?

  The easiest way to get hold of some Diageo shares is to sign up for a share trading app and place a market order or basic order. This type of order tells the platform that you're interested, so it'll try to execute it as quickly as it can. It could take some time for the order to go through, especially if there's a lot of volatility in Diageo shares.

• Do you need to complete a W8-BEN form if you want to invest in Diageo

  No. That's for US stocks.

• What is the key financial information for Diageo?

  Diageo financials

  Revenue TTM	£20.2 billion
  Operating margin TTM	29.1%
  Gross profit TTM	£12.2 billion
  Return on assets TTM	7.72%
  Return on equity TTM	32.32%
  Profit margin	17.79%
  Book value	4.63p
  Market capitalisation more info button	£43.4 billion
  EBITDA more info button	£6.3 billion

  TTM: trailing 12 months

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