Diageo PLC (DGE) is a publicly traded alcoholic beverages business based in the UK which employs around 30,100 staff. Diageo is listed on the London Stock Exchange (LSE) and traded in sterling. Its current price of 1,973.50p is 9.4% down on its price a month ago (2,179.00p).
How to buy shares in Diageo
Open a brokerage account.Choose from our top broker picks or compare brokers in depth. Then, sign up on your chosen platform.
Fund your account.Add money to your account via bank transfer or debit card.
Search the platform by ticker symbol.DGE in this case.
Choose an order type.Place a market order (or limit order, if you want to try to hold out for a specific price) with your preferred number of shares or investment amount.
Submit the order.It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.
We analysed all popular share dealing platforms in the UK using 35 data points and combined this with our expert insight from using the apps. The platforms we've selected as best for each category offer stand-out features or a unique combination of elements for a specific aspect of investing. If we show a "Promoted for" pick, it's been chosen from among our partners and is based on factors that include special features or offers, and the commission we receive. Keep in mind that our picks may not always be the best for you – it's important to compare for yourself. More details in our full methodology.
Diageo stock chart
Use our graph to track the performance of DGE stock over time.
Fees calculator for buying Diageo shares with popular apps
Find the cheapest way to buy Diageo shares with our calculator. Bear in mind that both exchange rates and share prices fluctuate in real time, so the costs estimated here are just a guide (refer to platforms themselves for availability and exact pricing).
These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Historical closes compared with the last close of 1973.5
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Frequently asked questions
You can buy and sell Diageo shares on the London Stock Exchange. (LSE: DGE) in the UK. If you have access to the European and US stock markets, you can also buy Diageo shares on the New York Stock Exchange and Euronext Dublin.
Investors will need to consider if today's Diageo share price represents a good long-term bet, based on how the company will fare during the ongoing pandemic and in future. Analysis by Yahoo Finance suggests Diageo may have strong prospects despite the pandemic, but low dividend yield and price-to-earnings ratio.
The Diageo share price can be impacted by the company's performance, including revenue, financial forecasts, announcements and market share, s well as wider stock market sentiment and trends. Like many stocks, the Diageo share price dropped in February and March 2020 as a result of the coronavirus stock market crash, before recovering slightly in April. The Diageo share price reached it's all-time high in August 2019, but had previously been on a decade-long upward trend.
Forward annual dividend yield: 4.07% of stock value
Diageo has recently paid out dividends equivalent to 4.07% of its share value annually.
Diageo has paid out, on average, around 133.63% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 4.07% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 4.07% return on their shares, in the form of dividend payments. In Diageo's case, that would currently equate to about 103.5 per share.
Diageo's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.
Diageo's dividend yield is perhaps best considered in relation to those of similar companies.
Currently 0.119% of Diageo shares are held by insiders and 63.133% by institutions.
Diageo's fiscal year ends in June.
Diageo's address is: 16 Great Marlborough Street, London, United Kingdom, W1F 7HS
Diageo's shares were split on a 864:1000 basis on 1 February 1998. So if you had owned 1000 shares the day before before the split, the next day you'd have owned 864 shares. This wouldn't directly have changed the overall worth of your Diageo shares – just the quantity. However, indirectly, the new 15.7% higher share price could have impacted the market appetite for Diageo shares which in turn could have impacted Diageo's share price.
It's as easy to sell Diageo as it is to buy! Here's how to sell Diageo shares that you already own.
Open your investment app. If you've got one with desktop access, you can log in online
Go to your portfolio. This should be in the main menu
Find your shares. You may be able to search your portfolio
Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
Sell your Diageo shares. Your investment platform will let you know when your shares are sold
Most dealing providers will let you use your debit card to top up your account and buy shares. The main ways are with a debit card, bank transfer or with Apple/Google Pay.
The easiest way to get hold of some Diageo shares is to sign up for a share trading app and place a market order or basic order. This type of order tells the platform that you're interested, so it'll try to execute it as quickly as it can. It could take some time for the order to go through, especially if there's a lot of volatility in Diageo shares.
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